Google Webmaster & Analytics Tools

Find out information about your customers

These 2 tools that are offered by Google tell you a lot of very important information about your website to allow you to make the most of the site and to benefit from search engines. At Gt Web Desgin all websites that we create for you will include setting up the necessary codes for Google Analytics and Google Webmater Tool as well as an overview on how to use the information.

Google Analytics

Google Analytics is a free service that Google offer for all websites. This is a tool where by adding some code onto your websites Google is able to track customers arriving on your website and moving throughout the site. The tool offers a fantastic amount of information that allows you to learn about your customer such as where they are, on each page what do they click on to navigate. Also you can see what pages/products are the most popular and as a result you may make an offer or make that page/product more prominent on the site to help increase sales.

We are able to either send you a weekly report or access to the full system depending on your requirements. As soon as the site is live we will include this code to allow you information as soon as possible and give you the ability to track the trends of the customers.

This tool although provided by Google also shows you where the customer has come from including other search engines and the search terms that the customers have used in order to arrive on your site. This allows you to create your own stratergy to be target certain keyword terms to generate more traffic onto your website and therefore sales that are generated.

Google Webmaster Tools

Google Webmaster Tools is another powerful tool for all owners of websites. This website is targeted mostly at Google and offers you information about your site and how google looks at the site. This allows you the ability to manage a number of details with google. Google are keen to work with website owners to ensure that the information that Google take about your website is correct and accurate and so offer tools to help make sure old pages are removed from the Search Engines Index amongst many other things.

Websites are read by 'bots' which are like digital robots that are always going around the internetreading web pages and indexing the information for the Search Engine, within webmaster tools you are able to see an example of what the bot sees to try and help you see any problems there could be with your website. You are also able to see how often google looks at your website to keep its data up to date to ensure information is current, the more often you update your content the more often google will come back and the better you will rank. GOOGLE LOVES accurate, new, updated and useful information for people!