Search Engines SEO
Search Engine Optimisation SEO - working WITH search engines
Search Engine Optimisation is commonly thought of as being how to trick your way
to the top of Search Engines results. Search engines have evolved a great deal over
the last 5 years and people that try and use tricks to get to the top have paid
the price with tricks such as customer built text the same colour as the webpage
so search engines read it but people cannot see it, this can get you heavily penalised
these days.
In order to do well with Search Engines it is not about trying to trick the engine
for you to do best for certain search phrases and keywords but to work with the
Search Engine and try and make it clear for both human and computer to understand
the content and structure of your website. There are a number of ways of doing this
and Gt Web Design can help you achive this using different stratergies based on
your product.
We have worked with a number of companies that have benefitted from consistently
higher web traffic. When working on a new site with a customer we must always consider:
- Organic Web Traffic
-
Handling 301 redirects with new sites
-
Page Structure
-
Keywords
- Tools That
Help
-
Google Analytics
-
Google Websmaster Tools
To learn more and how we can help you then contact Gt Web Design for your
free meeting and we can see how we can work together.